Story-selling
With a heavy heart, I have to sell my hot and dearly loved Opel Tigra, because my lovely wife came home two months ago with a positive pregnancy test.…
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With a heavy heart, I have to sell my hot and dearly loved Opel Tigra, because my lovely wife came home two months ago with a positive pregnancy test.…
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Big businesses define their brand personality goal in very simple terms, often with a single word called an Essence. They’re then fastidious about how they communicate so that their marketing matches their Essence. This post will help you to identify your business’s Essence.…
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Ad agencies always know who the target market is for their clients’ products. They interview potential customers and create a set of Customer Archetypes from the research. A Customer Archetype describes the kind of customer that is likely to buy a product. The process of creating one can take weeks or months, and the work is done by an experienced strategist.
I propose a shortcut for you that I call a Fan Persona.…
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People are suspicious of the motives of any business. They already know that you’re trying to make money from them, so you have to keep telling them that there’s more to you than that. But is there?…
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As an experiment, I searched the web to find out which words different businesses use to describe themselves. My theory was that I would discover an overall pattern shared by all the businesses, but the results were much more surprising. The patterns within business types was striking and unexpected. Let’s look at the research and the results.…
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