Cravendale’s agency Life have created a loyalty scheme platform at milkmatters.co.uk/rewards. Another non-mobile, non-accessible platform, created exclusively in Flash, the platform is simple enough. They collect your name and email address, and if you enter enough codes you get stuff like teapots, spoons, mugs etc. I think it could be a big success for Cravendale.
This is a Daily Prize Draw for Oasis Citrus Punch, and they get it spot on by making it text-entry only. Very simple to enter, with a supporting Facebook page that’s promoted on-pack and in the texts. The prize is an activity afternoon in Warwickshire, with 100,000 free sample vouchers being given out randomly.
We received some Direct Mail for the Mini Countryman today. It included a free draw card that was also available online at mini.co.uk/whatsstoppingyou/. Immediate kudos to the agency for not feeling like they have to add ‘www’ to the front of the URL, and also for hosting the promotion on the brand website. These are little things, but they mean a lot. The website itself is Flash-based, as you’d expect, but makes no provision whatsoever for iPhones or other non-Flash-enabled browsers: the page is just blank. Quite surprising when you consider the iPhone is even mentioned within the brochure.
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