7UP – Win a Polaroid Two
A tie-in with 7UP has the Polaroid Two camera/printer combo being given away every hour between 12pm and 7pm until 27 Sept 2010. The on-pack instructions say ‘Submit the last 4 digits from this barcode to 7up.co.uk‘, but these instructions aren’t correct, as the entry mechanic is hosted on the 7UP Simple Pleasures microsite. Unlike its parent site, the microsite works perfectly without Flash, making it much more accessible to mobile users. Seems like they’ve missed a trick not having SMS entry though, as 7UP seems targeted at people on the move. Who’s going to take their empty, sticky can home to their computer?
After entering the last 4 digits of the barcode, you then have to enter your details. The designers have decided to use a very unusual format, and collect this information in a sentence, rather than in a standard form. This doesn’t work at all and probably has usability and accessibility issues. I received an email half an hour after I entered telling me I hadn’t won but to check out their contests on Facebook. How could I resist?
There are two 7UP pages on Facebook. The official one, with 102,203 fans is facebook.com/7UP. This page is global and appears un-managed. A character called ‘Seven Upuk’ posted a message about this particular promotion on the Discussion tab, but there are no other 7UP contests on Facebook. Leaving aside the issue that brands shouldn’t create fictional profiles on Facebook, why advertise in an email that there are more contests on Facebook, when there are clearly none?
Everytime I enter the last 4 digits it tells me my numbers were incorrect and to enter them again. I’ve entered every last 4 digits of any group of numbers I find on the can that could be the barcode and I still keep getting told I’m wrong.
So my question is, where the hell is the barcode on a can of 7up?! (UK can, hopefully it isn’t much different in the US/CAN/AUS).
Niamh, did your 7UP come from a 4-pack? If so, the barcode would be on the plastic around the packs
i cant even get it up
the last four numbers of the bar code are : 1023 ,please let me have my polaroid TWO camera as soon as pos
sible Thanks
Sandy De Lacey
barcode8609
barcode last four digits 7756
Love it have it every time
I cannot see where to enter my last four bar code numbers which are 8609
Hope tp hear from you .
It seems that many people as I am that there is no where to put my bar code and
personal information. The last four numbers on my bar code ars 8609
Hope to hear from you soon
Ron Wallis
i think this web site is a good idea
i found it all quite simple, entered barcode now just waiting to find out if i won, never one anything, so fingers crossed
I am so sorry guys but. IWON
just could not enter this what a con
awwww plzz let me have 1 i deservve 1 plzzzz!
good idea to make a web site
i went to the website and it keeps directing me to the facebook thing.. :L i really want one and i have four barcodes to scan
barrcode is 1023 last digets
how dos it work
??????????????????