Author Archives: Paul Ford

Weetabix – Win a Toy Story Adventure

Posted on August 22, 2010 by Paul Ford

Toy Story 3 is a great family film, so a brand affiliation with Weetabix, the most popular family breakfast cereal, makes a lot of sense. Dialogue141 created a microsite to hold the promotional content, which includes a draw to win … Continue reading →

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Westons Cider & Perry Recipe Book Promotion

Posted on August 16, 2010 by Paul Ford

I noticed this promotion for Westons Cider in Sainsburys. Now, I’m not a big cider fan, but I like trying new things so I could be persuaded. So what’s the promotion? A quick look at the neck collar revealed that … Continue reading →

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An approach to monitoring employees

Posted on March 8, 2010 by Paul Ford

Employees are humans first, and most people are adaptable to their circumstances. An assured salary will produce compliant behaviour within reasonable limits. An intrusive monitoring system will inevitably result in a proportion of employees trying to beat the system. There … Continue reading →

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