Cravendale’s agency Life have created a loyalty scheme. Another non-mobile, non-accessible platform, created exclusively in Flash, the concept is simple enough. They collect your name and email address, and if you enter enough codes you get stuff like teapots, spoons, mugs etc. I think it could be a big success for Cravendale.
[update 17 Oct 2010] The ‘tell a friend’ email option is full of holes. All you have to do is fill this in with 3 email addresses for 3 bonus rewards. As far as I can tell, the email addresses aren’t even checked. They should at least have restricted this to friends that actually join the scheme and use it.