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	<title>Paul Ford</title>
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	<description>Lost in the Supermarket</description>
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		<title>Cravendale &#8211; kitchen collectables</title>
		<link>http://paulford.com/cravendale-kitchen-collectables/</link>
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		<pubDate>Sat, 04 Sep 2010 20:19:24 +0000</pubDate>
		<dc:creator>Paul Ford</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[Cravendale&#8217;s agency Life have created a loyalty scheme platform at milkmatters.co.uk/rewards. Another non-mobile, non-accessible platform, created exclusively in Flash, the platform is simple enough. They collect your name and email address, and if you enter enough codes you get stuff &#8230; <a href="http://paulford.com/cravendale-kitchen-collectables/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Oasis &#8211; Win The Greatest Lunch Hour</title>
		<link>http://paulford.com/oasis-win-the-greatest-lunch-hour/</link>
		<comments>http://paulford.com/oasis-win-the-greatest-lunch-hour/#comments</comments>
		<pubDate>Fri, 03 Sep 2010 13:55:22 +0000</pubDate>
		<dc:creator>Paul Ford</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[This is a Daily Prize Draw for Oasis Citrus Punch, and they get it spot on by making it text-entry only. Very simple to enter, with a supporting Facebook page that&#8217;s promoted on-pack and in the texts. The prize is &#8230; <a href="http://paulford.com/oasis-win-the-greatest-lunch-hour/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Mini Countryman &#8211; What&#8217;s Stopping You?</title>
		<link>http://paulford.com/mini-countryman-whats-stopping-you/</link>
		<comments>http://paulford.com/mini-countryman-whats-stopping-you/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 10:40:05 +0000</pubDate>
		<dc:creator>Paul Ford</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[We received some Direct Mail for the Mini Countryman today. It included a free draw card that was also available online at mini.co.uk/whatsstoppingyou/. Immediate kudos to the agency for not feeling like they have to add &#8216;www&#8217; to the front &#8230; <a href="http://paulford.com/mini-countryman-whats-stopping-you/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Jaffa Cakes &#8211; Shoot and Win</title>
		<link>http://paulford.com/jaffa-cakes-shoot-and-win/</link>
		<comments>http://paulford.com/jaffa-cakes-shoot-and-win/#comments</comments>
		<pubDate>Wed, 01 Sep 2010 14:48:31 +0000</pubDate>
		<dc:creator>Paul Ford</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[I didn&#8217;t need much persuading to buy a pack of Jaffa Cakes, but their current &#8216;Shoot and Win&#8217; promotion was a good incentive. The pack said &#8216;log onto www.ilovejaffacakes.com and enter the last 4 digits of your barcode and the &#8230; <a href="http://paulford.com/jaffa-cakes-shoot-and-win/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>7UP &#8211; Win a Polaroid Two</title>
		<link>http://paulford.com/7up-win-a-polaroid-two/</link>
		<comments>http://paulford.com/7up-win-a-polaroid-two/#comments</comments>
		<pubDate>Sun, 29 Aug 2010 16:23:56 +0000</pubDate>
		<dc:creator>Paul Ford</dc:creator>
				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[A tie-in with 7UP has the Polaroid Two camera/printer combo being given away every hour between 12pm and 7pm until 27 Sept 2010. The on-pack instructions say &#8216;Submit the last 4 digits from this barcode to 7up.co.uk&#8216;, but these instructions aren&#8217;t &#8230; <a href="http://paulford.com/7up-win-a-polaroid-two/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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