Instagram works so well because each photo represents a ‘moment’ that’s been specially chosen and uploaded. These moments tell a personal story about the photographer. The square dimensions and mandatory application of a filter provide some aesthetic unity to the diverse subjects.
The Instagram feed is pretty addictive and there’s an opportunity for brands to use this channel to drive awareness and interest amongst early adopters. Many brands are using Instagram already to share content and reach out to consumers.
Instagram ignites a lot of passion amongst iPhone users, but outside of the iPhone app itself, Instagram doesn’t provide a way to show your latest photos online yet. Believe me, they’re working on it, but in the meantime, a few third parties have filled this gap. Here are the best three:
- Inkstagram was created by Joshua Inkenbrandt
- Instagrid is simple, fast and clean and was created by Benjamin Lotan
- Webstagram is the most feature-packed site and really the one to watch. It was created by Joe Mio.