Paul Ford

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FMCG promotion reviews

Promotions reveal how a brand thinks under pressure. These reviews break down what works, what weakens trust, and where execution slips—a straight reading of the pack and its journey.

  • YAMAS! Greek Feta “Win a trip to Greece for two”

    YAMAS! Greek Feta “Win a trip to Greece for two”

  • McVitie’s “Win £100 every 100 minutes”

    McVitie’s “Win £100 every 100 minutes”

  • Not illegal, but not compliant: Ryvita’s promo under review

    Not illegal, but not compliant: Ryvita’s promo under review

  • KP dry roasted peanuts. £20k offer, but is it enough?

    KP dry roasted peanuts. £20k offer, but is it enough?

  • Kettle—Win a gourmet trip to France

    Kettle—Win a gourmet trip to France

  • Tetley—Win £100

    Tetley—Win £100

  • Cadbury Milk Buttons—Game  Changing Wins

    Cadbury Milk Buttons—Game Changing Wins

  • PG Tips—Lucky Dips

    PG Tips—Lucky Dips

  • OXO—win and share the love

    OXO—win and share the love

  • Quavers—win a trip to Hollywood

    Quavers—win a trip to Hollywood

  • Bisto—win a blue diamond

    Bisto—win a blue diamond

  • Doritos—win £10k

    Doritos—win £10k