Groupthink and the Abilene Paradox
When faced with a difficult task, we often seek the ideas and insights of a number of individuals. Attacking a problem with a group rather than an individual provides additional perspective and an opportunity to piggy-back on each other’s ideas. Despite the popularity of using teamwork to make decisions, it may not always be the best idea. While brainstorming sessions are assumed to be valuable because they elicit a variety of individual opinions, this doesn’t always work as planned. Read more
The Cognitive Approach to Learning
The cognitive approach to learning insists that even though learning can be inferred from behaviour, it is separate from the behaviour itself. It is defined as a relatively permanent change in cognition occurring as a result of experience. Learning represents a change in the content, organization, and storage of information in the brain. Individuals possess a set of cognitive structures for understanding their environment and how it works. Read more
The Behavioural Approach to Learning
The behavioural approach measures learning in terms of relatively permanent changes in behaviour. It suggests that learning has only taken place if the learner displays behaviour related to the new learning.
The behaviourist approach claims that the environment controls learning, in that people respond to stimuli in their environment, and their response, or behaviour, is positively or negatively reinforced. Read more
Paul Ford
Paul Ford is a Project Manager for Digital Marketing agencies in London. This website covers his interests in project management and communication.
