Latest reviews
-
PG Tips—Lucky Dips
PG Tips offers £1,000 vouchers, strong brand identity, great design, clear website entry, and well-balanced brand values like kindness, prosperity, loyalty, health, love, and sustainability.
-
OXO—win and share the love
OXO’s packaging is iconic, but the promotion text is ridiculously small, unreadable, contains typos, inconsistent terms, and confusing design—definitely needs proofreading and clearer communication.
-
Quavers—win a trip to Hollywood
Quavers, Wotsits, and Monster Munch offer a Minecraft Movie promo with a Hollywood trip prize. Enter online with a hard-to-find code. Ends 18 May 2025.
-
Bisto—win a blue diamond
The Wallace and Gromit collaboration aligns well with Bisto’s British identity, but illegible terms and a receipt requirement hinder entry. The promotion ends 14 April 2025.
-
Doritos—win £10k
Doritos’ Minecraft Movie promotion reflects Competitive and Confident traits but falls short with a simplistic prize. Poor design, broken registration, and QR code reliance hinder entry.
-
Birds Eye veggie fingers—win daily sports prizes
Birds Eye’s promotion lacks clear Brand Traits and has broken links, misleading consumers. Poor execution and digital strategy need urgent improvement and better user experience.
-
Belvita breakfast — win a trip to the most positive place on the planet
Belvita’s promotion aligns with its healthy, sustainable brand, offering wellness prizes and cash. Entry requires contact details and pack codes. It ends on 1 May 2025.
-
Cadbury fingers crossed — win cash prizes
Cadbury stays true to its Regal, Helpful brand with a well-executed, Willy Wonka-style promotion. Simply check the pack for a winning ticket and claim by September 2025.
-
Popchips — win cash prizes, festival access and special gig tickets
Popchips’ branding is inconsistent, mixing toughness, creativity, and health. The design and prizes feel mismatched. Entry details are hard to read; data collection is standard.