I review your on-pack promotion from a strategic and legal point of view before it’s printed, shipped, or reported.
You’ll get:
- A full review of your pack copy, mechanic, terms, and artwork
- Risks flagged clearly: where you might attract complaints or break ASA rules
- Straightforward advice on what’s working, what to change, and what to drop
You’ll receive a concise PDF summary within 48 hours. Everything stays confidential.
“Paul gained the confidence and respect of clients. He played a key role in setting up and improving agency digital processes. He would be an asset to any digital business.”
Adam Azor
EVP, Global Marketing at Sportradar
“Paul has a fantastic eye for how digital departments can improve delivery and efficiency. I learned a lot under his tenure.”
Lisa Frykman
Project Director
Want to know how your on-pack promotion really holds up?
I offer fixed-price, independent audits of FMCG promotions, before or after launch.
Each audit uses a structured scorecard system to assess clarity, UX, legal compliance, and incentive strength. You’ll get honest, evidence-based insight to help you avoid ASA complaints, boost engagement, and protect your brand’s reputation.
Want to test your own campaign before asking me? Download the free Promo Scorecard.
Options
Run it through the Promo Scorecard – free
If you just want a quick check, the Promo Scorecard helps you spot legal risks, confusion, and friction points in under two minutes. It won’t catch everything but it’s a good start.
One-off email response – free
A five-minute email will catch the big issues and give you food for thought. All confidential of course.
Lite Audit – £500
For when you want a quick, no-fluff sanity check.
- Promo Scorecard with grading
- Short summary (max 300 words)
- High-level issues only
- No screenshots or visual markup
Best for: early-stage creative, moodboards, or concepts in development.
Full Audit – £1,000
A complete teardown of your live or pre-launch promo.
- Promo Scorecard with full rationale
- PDF report with annotated screenshots
- Legal watchpoints & UX critique
- Actionable fixes for creative, copy, and entry flow
Best for: live packs, client-ready creative, or high-risk campaigns.
Ongoing promo support
Some campaigns need more than a one-off check. If you’re developing multiple promotions, handling localisation, or just need a second pair of eyes, I offer flexible support, by the day or week.
- Strategic input on mechanics, eligibility, and risk
- Review of pack design, copy, and messaging
- Guidance on UK rules and multi-market compliance
- Daily check-ins or asynchronous feedback
- You get direct access to advice while you build, not after it’s too late.
Pricing: get in touch to discuss scope.
Legal & compliance note
This audit is based on publicly available best practices and guidance (including CAP Code and GDPR). While not a substitute for legal advice, it highlights areas that may require further review to ensure full regulatory compliance.
I’m not a legal advisor but by flagging potential issues early, I help reduce risk, save time, and support smoother sign-off with your legal and compliance teams.
How to book
Email paul@paulford.com with a link or image of your promotion.
If I can help, I’ll confirm next steps, turnaround, and any NDA requirements.
Typical turnaround: 3–5 working days.
Faster if needed: just ask.