Health
Brands that value health prioritise well-being in their products, services, and messaging. They promote nutritious choices, active lifestyles, and mental wellness. These brands invest in transparency, sustainability, and community support. By encouraging healthier habits, they build trust and loyalty, becoming allies in customers’ journeys toward better physical and emotional health.
-
YAMAS! Greek Feta “Win a trip to Greece for two”
A well-matched prize with weak execution. Missing terms, inconsistent copy, and unproofed details hold back a promotion that should feel confident and complete.
-
Not illegal, but not compliant: Ryvita’s promo under review
Ryvita’s £1,000 promotion misses a key CAP Code requirement: a free-entry route. It’s nearly compliant, but small print and entry barriers could trigger complaints.
-
PG Tips—Lucky Dips
PG Tips offers £1,000 vouchers, strong brand identity, great design, clear website entry, and well-balanced brand values like kindness, prosperity, loyalty, health, love, and sustainability.