Health
Brands that value health prioritise well-being in their products, services, and messaging. They promote nutritious choices, active lifestyles, and mental wellness. These brands invest in transparency, sustainability, and community support. By encouraging healthier habits, they build trust and loyalty, becoming allies in customers’ journeys toward better physical and emotional health.
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Not illegal, but not compliant: Ryvita’s promo under review
Ryvita’s £1,000 promotion misses a key CAP Code requirement: a free-entry route. It’s nearly compliant, but small print and entry barriers could trigger complaints.
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PG Tips—Lucky Dips
PG Tips offers £1,000 vouchers, strong brand identity, great design, clear website entry, and well-balanced brand values like kindness, prosperity, loyalty, health, love, and sustainability.
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Birds Eye veggie fingers—win daily sports prizes
Birds Eye’s promotion lacks clear Brand Traits and has broken links, misleading consumers. Poor execution and digital strategy need urgent improvement and better user experience.