Sentimental
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PG Tips—Lucky Dips
PG Tips offers £1,000 vouchers, strong brand identity, great design, clear website entry, and well-balanced brand values like kindness, prosperity, loyalty, health, love, and sustainability.
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OXO—win and share the love
OXO’s packaging is iconic, but the promotion text is ridiculously small, unreadable, contains typos, inconsistent terms, and confusing design—definitely needs proofreading and clearer communication.