Basil Faulty in the Soup

We got home pretty late yesterday after a long afternoon in the beautiful Brixham Harbour. The sea is so clear around there and we even saw a seal swimming around. I stopped off at Sainsbury’s on the way back to the caravan and picked up some Heinz Tomato Soup to keep everyone’s hunger at bay while I cooked dinner. It wasn’t until I’d emptied the first tin in the pan that I realised there was something different about it. I examined the label and saw that I’d bought three tins of Heinz Tomato Soup (with a touch of basil). Luckily, the boys were too hungry to care and even Louis ate it all up. But it did make me wonder about the tactic. Heinz Tomato Soup is all about familiarity, warmth and trust. We were essentially tricked by the packaging into buying a product we didn’t want and I don’t think that’s good marketing.