Google Recipes and the Rise of the Microformat

The data-mining potential of microformats took a large step towards realisation today as Google announced Google Recipe View. Kraft are the only food brand that I can find in the index, with kraftrecipes.com. I hope they take full advantage of it as it will give them a tremendous SEO boost. It underlines the vital importance of employing coders that are thinking ahead of the client brief and keeping on top of trends.