Win Winter Days out with Actimel

Actimel has an on-pack promotion to win skating, skiing lessons, Christmas market trips and more. Entry is online. After you enter your unique code, you’re asked to provide an email address, and then your full details: name, date of birth, telephone number, address, postcode, gender and number of adults and children in your household. This seems pretty excessive as a data gathering exercise in itself, but then you’re asked some market research questions. I provided all this, to be told that I hadn’t won.

Actimel is owned by Danone, who also own Volvic, Evian and Activia. Danone’s advertising agency is RCKR/Y&R.