Advertising, creative, and digital delivery across agencies and markets

Open to permanent/contract Programme Director roles.

25 years in agency delivery

My work covers integrated campaigns, social content, digital platforms, media, localisation and market rollout.

I’ve directed a global brand programme for an energy client, running across several agencies, markets and channels. For a global FMCG brand I ran a large annual volume of projects across EMEA and turned a delivery operation that was missing most of its deadlines into one that hit nearly all of them. For a local authority I took over a stalled public-sector data-transformation programme, and brought it back on track within months.

I’ve also led delivery on major accounts across fast-food, automotive, luxury, and telecoms.

Responsibility

I establish governance, bringing clarity to dependencies, scope changes, risks and blocked approvals. I track estimates, burn, margin and forecasts.

I work across the SLT, account leadership, strategy, creative, production, media, technology, data, finance and operations.

Remit

I govern complex campaigns by making workstreams, owners, dependencies, scope and decision routes visible. This is where a set of projects becomes one governable programme.

I maintain client confidence by stating problems early, explaining the choices available and giving a recommendation. Senior stakeholders need to understand what’s changed, what it affects and what decision is needed.

I protect margin and forecasts by checking estimates and resource assumptions, tracking burn, controlling scope and making change visible.

I control asset variants through clear matrices, naming rules, ownership, version control, localisation routes and approval paths. High-volume delivery is manageable only when the asset universe is visible and the rules are consistent.

I map project workflows by defining how creative, content, media, data and technology connect: the triggers, transitions, inputs, rules, runbooks and tests that allow the account to operate under real conditions.

Beyond programme delivery

I built the Agency Delivery Role Classifier, an AI tool that compares agency delivery job descriptions with a fixed responsibility-based role taxonomy.

I’ve also written The PM Guide to Running Pitches in a Creative Agency, about the delivery work behind a pitch: the process, how to keep the pitch team aligned, controlling dependencies and reviews, and holding the machine together while new business leads the sell.

Discuss a Programme Director role

I’m available for permanent and contract Programme Director roles in London.