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Mr Kipling – win 100s of book bundles
The explanatory text on the pack is so ridiculously small. I’m just thankful that i have good eyesight! I’m lost to find anything positive from a brand perceptive. Just another product that has lost its way. To enter, you go to winbookbundles.com where you see the backs of Alice and Sherlock. I don’t even know […]
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Walkers – win lunch every day for a year
Walkers faces brand identity issues, suffering from poor grammar and user experience on its promotional website, frustrating potential customers.
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Mini Cheddars – find a wedge in pack and win £100k
The brand is perceived as Successful and Playful, but its promotion offers misleading odds with only one £10k prize per household.