If you’ve got something to say, send it to me. I’m looking for clear thinking, clean writing and a point worth making. No padding. No jargon. Just say what needs to be said.
-
Paul’s Copy Tools Voice Kit
Voice Kit turns your text into a usable TOV kit in a minute. Local-only. No database. Read more
-
Ordinary Despair
Ordinary despair is quiet: the day keeps moving, but nothing closes. Restore return with small proof objects that end loops. Read more
-
Checklist Manifesto
Complex work fails on forgotten basics; checklists add pause points so teams confirm, speak up, and act together, every time. Read more
-
When Two Logics Collide
Brands fail when the swing widens: meaning fractures, Activation Load climbs, and the system can’t return to centre. Read more
-
Metaphysics Optional
I’m not religious, but prayer, ritual, and community are fixtures that still keep me together under load. Read more
-
The System Behind a Brand
A brand isn’t design but behaviour repeated: values guide choices, energies set patterns, assets make them unforgettable. Read more
-
Essentials of Writing Short AI Stories
Most AI stories fail because people start drafting before they know what the story is. This guide fixes that preparation gap. Read more
-
100 structural transformations of history
An atlas of 100 shifts in human systems. From survival and coherence to acceleration, collapse and reset over time. Read more
-
Staying with the work
AI can sketch the sentence. The ink and the scuffs still belong to you. Everything that matters still happens in your hands. Read more
-
Organisational Information Processing Theory (OIPT)
How organisations handle uncertainty by matching information needs with information-processing capacity. Read more
-
Morganucodon
We survived not by dominance but by small system intelligence: proportion, awareness, and tight feedback loops in hard times. Read more
-
Ethical AI in practice
How AI companies shape our ability to think clearly. Technology reveals its ethics in the moment someone needs clarity. Read more