An evidence-first digital resource by Paul Ford.
Paul Ford is a senior delivery and behavioural strategy director who builds brand systems around The Continuum – his framework for how organisations learn, stabilise and grow.
Introduction
The Brand Behaviour Deep Dive is a live archive of how brands behave in the UK. It records campaigns, Continuum assignments and signals. Each entry is sourced and dated.
Search the Deep Dive
Find a brand by name
Start typing a brand to see if it’s in the archive
What it contains
- Brand entries: campaigns from Agriculture to Travel.
- Behavioural notes: observable actions, not claims.
- Signals: what to copy, what to avoid.
- Sector index: browse by category.
How it works
- Select: brands are chosen for their relevance in the UK market.
- Analyse: campaigns are reviewed against observable behaviour.
- Assign: each brand is mapped to an Energy.
- Summarise: notes are published with sources and signals.