Four short examples using Situation → Problem → Action → Result, showing how clarity and behaviour change outcomes in both Agile and Waterfall-style environments.

Toyota UK: governance and rollout

• Situation: A national CMS and analytics rebuild was underway.
• Problem: Multiple agencies, inconsistent reporting, rising defects, unclear ownership.
• Action: Introduced structured reporting, clarity-first governance and a shared delivery rhythm.
• Result: Stabilised the rollout and enabled a clean, confident national launch.

Havas Lynx: 13-agency integration

• Situation: The group had grown through acquisition, creating inconsistency.
• Problem: Fragmented processes, chaotic delivery, low cross-agency trust.
• Action: Implemented a unified project framework, common documentation and shared cadence.
• Result: Predictable delivery, restored client confidence and a foundation for scalable growth.

Camden Council: Golden Thread programme

• Situation: Safety data scattered across systems and departments.
• Problem: No single view of risk, duplicated work, unclear accountability.
• Action: Applied a clarity-first delivery framework to align teams and centralise safety data.
• Result: A single source of truth and faster, more reliable safety decisions.

Shell: multi-agency alignment

• Situation: Global brand work delivered across competing agencies.
• Problem: Misaligned expectations, duplicated effort, slow decisions.
• Action: Introduced cross-agency behavioural alignment, clear decision cadence and neutral governance.
• Result: More coherent execution, reduced friction and stronger delivery across partners.

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