Beck’s – Free Music Download

This is a great promotion from Beck’s, and I think their target market will go for it in a big way.

A single music track costs 99p on iTunes, and there’s a free track with every bottle. The on-pack instructions say ‘Enter the code on the reverse of this label at www.becks.co.uk to download a song of your choice’.

After giving my age, which is just a whisker over 18, I’m taken to www.becksmusicexperience.co.uk. This then leads me to Play.com. As there’s no mention of the promotion on Play.com, it’s not really clear what I have to do next, but in the absence of other information, I browse to a track that I want.

In my case it’s Peter Gabriel’s “Don’t Give Up” (featuring one of my favourite artists, Kate Bush). I have to create an account, along with entering my credit card number, which will put a lot of people off. When I get to the checkout, I click on the ‘voucher code’ button and enter the code from the bottle of Beck’s, even though there are no specific instructions to do this. Luckily, it works, and my track is reduced to zero cost.

Now, this isn’t obvious and will confuse some people, but it’s nowhere near as confusing as the Casillero Del Diablo Free Audio Books or Yazoo Free Music promotions. Considering a 15-pack of 275ml Beck’s Costs £9 from Asda, and this would give you £14.85 worth of music tracks, it’s an amazing offer and one that I’ll be taking full advantage of!

There’s no need to go to the Beck’s microsite by the way. Just go straight to Play.com to redeem your codes.