Dorset Cereals – Win a Gypsy Caravan

The packaging on Dorset Cereals is gorgeous; the packs really look unusual next to all the other brightly-coloured breakfast cereals in the supermarket. The promotion itself is an Instant Win with a gypsy caravan as a prize. What a great prize idea, and perfect for the brand.

The mechanic involves going  online, entering your unique code, email and full address. Entry was painless and fast, the site looked great and was well coded too. I didn’t win the caravan, but I entered a couple more competitions whilst I was on the site: a Spin the Bottle game and a draw for a holiday in Norfolk. Dorset Cereals have good Facebook and Twitter presences too. Their agency, Big Fish, is doing a great job with this brand.