Murdoch’s ‘The Daily’ is on Twitter

Jan 16 2011

@daily is attracting followers like wildfire on Twitter today despite never having tweeted. It became apparent that it’s likely to be the official Twitter account of Rupert Murdoch’s new iPad-only newspaper. The Daily is thought to be the flagship paper for a new iTunes newspaper subscription model. Can Apple do for the news and magazine industry what they did for music and video? My feeling is no. The strong trend is towards free news content and I can’t see this being reversed by closed format tablet apps.

From April, Apple will no longer allow publishers to offer free iPad editions to print subscribers. This is consistent with the expected new strategy.

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