Win a £5,000 Makeover with Macleans

Jan 29 2012

As part of their Dancing on Ice sponsorship, Macleans is giving one winner and their friend a makeover worth £5,000.

The prize includes two nights accommodation, spa treatments, hair styling, make up application, a personal shopper, clothing vouchers, a photo shoot and personal training vouchers. To enter, follow the on-pack instructions to send a text message containing your code. The promotion ends on 20 April 2012.

With its emphasis on personal appearance, this is a perfect prize for the Macleans brand and the fact that it’s text-only shows that Macleans understands that their target market is more likely to have a phone than a PC nearby when they’re brushing their teeth.

The on-pack instructions give two locations for the T&Cs. One is at www.macleans.co.uk/dancingonice but this just returns a ‘404 file or directory not found’ message. The other is just www.macleans.co.uk. Actually, the T&Cs are at www.macleans.co.uk/Contents/MakeoverCompetitionTerms.aspx.

One response so far

  1. You might be interested to read a review of this campaign from a consumer’s perspective. See SMS campaign watch article by Text Marketer.

    http://www.textmarketer.co.uk/blog/2012/02/sms-campaign-watch/sms-campaign-watch-macleans-text-to-win-competition/