Win a Holiday to Poland with Tyskie Beer

Tyskie is a SABMiller beer that I’d never heard of until I saw the ‘Win’ on the neck label so I was surprised to read in Wikipedia that it’s “the most served and bought beer in Europe”!

Tyskie is emphasising its Polish heritage (its strapline is “Best of Poland”) on this prize draw by offering prizes of luxury weekend breaks and flights to Poland. The promotion is text-only and involves texting a keyword found on-pack plus the last 4 characters of the barcode to a short code. There’s also more information on the promotion at tyskieflightpromotion.com.

After entering, I received a text back thanking me for my entry and inviting me to read the T&Cs online. The T&Cs say that the promotion is “No purchase necessary” but I don’t know how this is possible as you need to buy the beer to read the barcode.