Win a Square-licious Holiday with Kellogg’s Squares

A text-only promotion for an impulse buy item like a chocolate bar is strategically perfect, and a ‘no purchase necessary’ mechanic couldn’t be easier for consumers. To enter, you text ‘WIN’ to 53371. You can enter up to 5 times from a single mobile phone, but only once a day. You have to go to squarelicious.co.uk to find out about the prizes.

This redirects you to http://www.kelloggs.co.uk/whatson/squarelicious/. This site could do with a critique as it gets the big things right (no Flash, SEO-friendly URLs, no microsites) but gets a few small things wrong (typos, forced use of ‘www’ in URL, images used instead of text). For example, considering this is a mobile entry, it’s a shame the site doesn’t render properly in a mobile browser. Enough raw information shows up on my Blackberry to let the user know what the prizes are: a great range of holidays that cover all tastes. Plus 100,000 money off vouchers redeemable via a digital barcode. Top marks to Kellogg’s for this promotion. I hadn’t tried this chocolate bar before by the way. It was delicious, but you can’t really go wrong with Rice Krispies and chocolate can you?