Win a Reggae Bus with Levi Roots Reggae Reggae Sauce

Levi Roots’ Reggae Reggae Sauce has an on-pack marketing promotion to “Win Levi’s Reggae Reggae Bus, plus thousands of ‘Flava of Jamaica’ prizes!”  I love the Instant Win Prizes: 50 Oil-Drum BBQ’s, 500 Hammocks, 2,500 Cookbooks full of Reggae Reggae Sauce recipes, and 250 Levi iPods with ReggaeReggaeSauce stripes. This is an ‘everyone wins’ promotion, as every entrant gets to download a track from Levi Roots’ ‘Red Hot’ album. The Prize Draw winner gets a Camper Van.

The instructions say “Simply enter your unique code online and you could win Levi Roots’ classic Reggae Reggae Bus, all niced up with Rasta colour paint job and a mega rock-steady sound system”. I go to www.reggaereggaebus.co.uk and have look around.

I enter my code and I’m taken to a page that asks for my name, postal address and email address. I opt in to receive updates by email, check the T&Cs box and click the ‘Enter Now’ button. Did I win? Unfortunately not, but I’m now entered into the Prize Draw, and I got to download an mp3 to cheer me up. Overall, it’s a cleverly thought through promotion for a unique brand.