Belvita promotes itself as a healthy breakfast, with plenty of on-pack evidence to back it up. Its Brand Traits are Success, Rugged, Delicate, Peaceful and Pure with Brand Values of Sustainability and Freedom.

The main prize encapsulates this perfectly. Apparently, Finland is the happiest place in the world. This is confirmed by The World Happiness Report, with other Nordic countries featured heavily at the top of the rankings. Other prizes are wellness days and cash, with winners promised every day.

I can’t fault this promotion for its iconography. It’s creative, well considered and on-brand.

To enter, go to belvitasnacks.com/win and you’ll be asked to enter basic contact details. As well this, they’re asking for the barcode and batch code of the pack. This is not particularly easy to do, even though they offer instructions, but search the pack and you’ll hopefully find them eventually! One of the big usability issues with this is trying to figure out the difference between 0 and O. This isn’t a difficult issue to solve and at least they return an error if you get it wrong. It’s definitely something they should look into though.

The promotion ends on 1 May 2025.