FMCG
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YAMAS! Greek Feta “Win a trip to Greece for two”
A well-matched prize with weak execution. Missing terms, inconsistent copy, and unproofed details hold back a promotion that should feel confident and complete.
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McVitie’s “Win £100 every 100 minutes”
A full audit of McVitie’s “Win £100 every 100 minutes” promo – what worked, what failed, and how the broken link undermines trust.