Cadbury is a Regal, Fun and Creative Brand. Other Brands can learn from it to keep Brand Personality Traits as simple as possible.
On this pack of caramel nibbles it is promoting three levels of prizes. Be careful trying to read the competition rules though as they’re set in a tiny font size! Much better is to look at the exact rules at winaday.cadbury.co.uk.
There are over 200,000 prizes to be won, but the promotional details are difficult to understand. They include 100s of experiences & tickets, a Jet2holidays £75 discount voucher and a £250 cash prize. The prizes are geared towards family fun so are on-brand, as you’d expect from Cadbury. Note that you have to be over 18 to enter.
To enter, you’ll need the barcode and batch code from your pack. This was harder than it looked and I was finally successful on my third try. I recommend they look at avoiding common user mistakes like distinguishing between O and 0.

This was clearly a data-gathering exercise. It cleverly took my date of birth with a promise of sending me a birthday gift.
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