Shelf impact

The promotion is very clearly flagged on the pack and is definitely visible, but it seems a bit awkward, contrasted against the premium aesthetic of the brand.

Barriers to entry

I have never seen such tiny, illegible text on a promotion. If nobody can read it then there’s absolutely no point in having it there. With help from ChatGPT and a very bright window, here’s what it says:

Open to UK, CI & IOM only. 18+. Only Internet access and a mobile telephone number required.

Purchase necessary. Purchase a promotional pack (indicated by QR code) and scan QR or visit www.kettlechips.co.uk/tasteforadventure to enter. Opens 01.04.24 and closes 31.08.24.

8 main prizes of a gourmet trip to France for 2 people (winner and guest, 18+), including return travel, 3 nights’ accommodation, food tastings and a gourmet meal. Prize to be taken before 31.12.25. Insurance and other costs are the responsibility of the winner. Winner must ensure they and their guest can travel and have valid documents.

Plus, 1,041 e-voucher prizes available to be won, selected randomly throughout the promotion. Max 1 e-voucher per person. E-vouchers valid until 31.12.24.

Max 1 entry per promotional pack per day throughout the promotion. Max 8 entries per household. No bulk entries. All winners randomly selected.

Main prize: 1 entry per person. All winners notified by email. Promoter: Kettle Foods Ltd., 38 Barnard Road, Bowthorpe, Norwich, NR5 9JP. See website for full T&Cs.

There’s a QR code, but when I used it, I got the following message:

Words fail me.

Rating: 1.4 out of 5
⭐★★★★