Contrary to first perceptions, the brand is Successful and Ambitious. It can also be seen as Playful and Cute. This is very subtle because the product is aimed at parents wanting the best for their children. It’s a highly misleading offer because there’s only one prize of £10k allowed per household. But if you own ten properties then there’s a very remote chance of winning the top prize!

Go to minicheddarsuk.com to claim, unless you’re too early, which I was as the promotion only starts on 17 Feb 2025. I’ve never seen this kind of restriction before,