This pack has a Western feel to it, with Values of Self-Reliance and Wealth. This is backed up by the word “ridge”, giving a Heroic, Adventurous Wild West essence. The gold colour represents Glamour and the promise of easy money and this imagery is continued on the website. It’s certainly a distinctive, masculine pack on the shelves but I think the imagery could be a little less subtle.

To enter, go to https://www.bankofmccoys-consumer.co.uk/registration-page-235 and enter your details before 8 June 2025. It’s a clever, fun little mechanic to use the batch code to open a safe.