Product: YAMAS! Greek Feta (150g)
Mechanic: Prize draw
Closing date: 31 August 2025
Entry: QR code

The prize makes sense. A trip to Greece ties in with the product. The prize aligns with the product’s Greek origin and appeals to the brand’s focus on exploration. Entry requires a receipt, though this is only stated in small print. That excludes anyone who doesn’t keep them. Like me.

There are no visible terms on-pack. Just a QR code and a generic URL: yamasdairy.uk. Personally, I prefer that. Terms on labels are unreadable anyway.

The QR code leads to yamasdairy.uk/win-a-holiday. The headline changes to “Win a 7-night trip for two to Crete.” That’s a problem. Crete is in Greece, but not everyone knows that. Switching prizes mid-journey weakens clarity. Inconsistency like this erodes trust. It makes the promotion feel less official.

The campaign is let down by small but obvious issues. Typos on the website, particularly in the T&Cs, make the brand look careless. Nothing obstructs entry, but it feels under-proofed. A basic check would have helped.

Brand group: Control

Brand archetypes: Sophisticate, Familiar

Brand traits: Adventurous, Playful

Brand values: Experience, Exploration, Fun, Health, Patriotism, Independence

Rating: 3.6 out of 5
⭐⭐⭐⭐ ★

It delivers the basics but misses the polish. The brand feels confident enough to lead with a big-ticket prize but hasn’t backed it with the same level of execution.

This article is for general information only. It does not constitute legal advice. I am not a lawyer, and this content should not be relied on for legal compliance. If your promotion carries regulatory risk or spans multiple markets, consult a qualified legal professional.