Win a Holiday in New York With Lambrini

I saw the neck collar on this bottle of Lambrini and thought it would be the usual ‘enter your unique code’ type of promotion. Unfortunately, it was simply a device to draw your attention towards a competition that anyone could enter, even without buying the product. So, if you go to www.lambrini.co.uk you can enter the competition for free. This is a brand awareness/engagement activity that drives sales deceptively by not rewarding product purchasers with a unique opportunity.