Featured Promo
-
FMCG promotional behaviour
Behavioural reading of FMCG promotions. Clarity, fairness and tone influence trust, and shape the customer’s choice.
-
FMCG promotion reviews
Promo reviews show a brand’s judgement under pressure, giving a clear view of what stays sound and where trust falters.
-
FMCG promotion scorecard
A practical PDF scorecard that pressure-tests on-pack promotions for clarity, appeal, and CAP Code compliance—before print.