Paul Ford

Home » Reviews

FMCG promotion reviews

Promotions reveal how a brand thinks under pressure. These reviews break down what works, what weakens trust, and where execution slips—a straight reading of the pack and its journey.

You can commission the same clear, concise, and behaviour-focused diagnostic for your own promotion. A private, one-off review is £500. Contact me for more details.

  • YAMAS! Greek Feta “Win a trip to Greece for two”

    YAMAS! Greek Feta “Win a trip to Greece for two”

  • McVitie’s “Win £100 every 100 minutes”

    McVitie’s “Win £100 every 100 minutes”

  • Not illegal, but not compliant: Ryvita’s promo under review

    Not illegal, but not compliant: Ryvita’s promo under review

  • KP dry roasted peanuts. £20k offer, but is it enough?

    KP dry roasted peanuts. £20k offer, but is it enough?

  • Kettle—Win a gourmet trip to France

    Kettle—Win a gourmet trip to France

  • Tetley—Win £100

    Tetley—Win £100

  • Cadbury Milk Buttons—Game  Changing Wins

    Cadbury Milk Buttons—Game Changing Wins

  • PG Tips—Lucky Dips

    PG Tips—Lucky Dips

  • OXO—win and share the love

    OXO—win and share the love

  • Quavers—win a trip to Hollywood

    Quavers—win a trip to Hollywood

  • Bisto—win a blue diamond

    Bisto—win a blue diamond

  • Doritos—win £10k

    Doritos—win £10k