FMCG
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Tetley—Win £100
Tetley’s on-pack promotion doesn’t do the brand justice—unclear messaging, weak incentive, and low urgency undermine its ability to attract attention or drive action.
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Cadbury Milk Buttons—Game Changing Wins
Cadbury’s football-themed promo grabs attention with big prizes, but unclear mechanics and low perceived value may leave shoppers confused rather than compelled to enter.
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PG Tips—Lucky Dips
PG Tips offers £1,000 vouchers, strong brand identity, great design, clear website entry, and well-balanced brand values like kindness, prosperity, loyalty, health, love, and sustainability.