FMCG
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Doritos—win £10k
Doritos’ Minecraft Movie promotion reflects Competitive and Confident traits but falls short with a simplistic prize. Poor design, broken registration, and QR code reliance hinder entry.
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Birds Eye veggie fingers—win daily sports prizes
Birds Eye’s promotion lacks clear Brand Traits and has broken links, misleading consumers. Poor execution and digital strategy need urgent improvement and better user experience.
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Belvita breakfast — win a trip to the most positive place on the planet
Belvita’s promotion aligns with its healthy, sustainable brand, offering wellness prizes and cash. Entry requires contact details and pack codes. It ends on 1 May 2025.