FMCG
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Mr Kipling – win 100s of book bundles
The brand feels lost, with tiny text and unclear traits. The promotion is easy to enter, but its creative and macabre theme lacks a clear direction
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Walkers – win lunch every day for a year
Walkers faces brand identity issues, suffering from poor grammar and user experience on its promotional website, frustrating potential customers.
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Mini Cheddars – find a wedge in pack and win £100k
The brand is perceived as Successful and Playful, but its promotion offers misleading odds with only one £10k prize per household.