Paul Ford

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On-pack promotion reviews

  • YAMAS! Greek Feta “Win a trip to Greece for two”

    YAMAS! Greek Feta “Win a trip to Greece for two”

    A well-matched prize with weak execution. Missing terms, inconsistent copy, and unproofed details hold back a promotion that should feel confident and complete.

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  • McVitie’s “Win £100 every 100 minutes”

    McVitie’s “Win £100 every 100 minutes”

    A full audit of McVitie’s “Win £100 every 100 minutes” promo – what worked, what failed, and how the broken link undermines trust.

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  • Not illegal, but not compliant: Ryvita’s promo under review

    Not illegal, but not compliant: Ryvita’s promo under review

    Ryvita’s £1,000 promotion misses a key CAP Code requirement: a free-entry route. It’s nearly compliant, but small print and entry barriers could trigger complaints.

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