Paul Ford

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FMCG promotion reviews

Promotions reveal how a brand thinks under pressure. These reviews break down what works, what weakens trust, and where execution slips—a straight reading of the pack and its journey.

You can commission the same clear, concise, and behaviour-focused diagnostic for your own promotion. A private, one-off review is £500. Contact me for more details.

  • Birds Eye veggie fingers—win daily sports prizes

    Birds Eye veggie fingers—win daily sports prizes

  • Belvita breakfast — win a trip to the most positive place on the planet

    Belvita breakfast — win a trip to the most positive place on the planet

  • Cadbury fingers crossed — win cash prizes

    Cadbury fingers crossed — win cash prizes

  • Popchips — win cash prizes, festival access and special gig tickets

    Popchips — win cash prizes, festival access and special gig tickets

  • The Bank of McCoy’s – win cash or crisps

    The Bank of McCoy’s – win cash or crisps

  • Mr Kipling – win 100s of book bundles

    Mr Kipling – win 100s of book bundles

  • Walkers – win lunch every day for a year

    Walkers – win lunch every day for a year

  • Mini Cheddars – find a wedge in pack and win £100k

    Mini Cheddars – find a wedge in pack and win £100k

  • Super Noodles – win heroic prizes

    Super Noodles – win heroic prizes

  • Gü Zillionaire – win a luxury city break

    Gü Zillionaire – win a luxury city break

  • Cadbury Dairy Milk Caramel Nibbles – Win a Day to Remember

    Cadbury Dairy Milk Caramel Nibbles – Win a Day to Remember

  • PROPER popcorn – win a home cinema bundle

    PROPER popcorn – win a home cinema bundle